Well, he's the bad guy in the supernatural world. All the bad people in life? They go to hell, a big pit of fire for eternal torture to suffer for all the misdeeds in life. Disproportionate retribution, right? Well, Old Scratch promised me that if I let him go, he'd see to it I never went to hell. And someone like me? Well, there's not much chance of me getting past the pearly gates to heaven everlasting. So I agreed and set him free. And after that, things seemed to be going my way. I could do whatever I wanted without worry of hell afterwards. So what was there to fear in the land of the living?